Our swimsuit is tailored to fit your lifestyle. You will love the tighter fit, variety of fabulous patterns, colors and sizes. The swimsuit is designed for being active or for being simply comfortable while lounging by the water. Our synthetic blended fabric with 20 UPF+ allows the swimsuit to breathe and feel weightless ( UPF measures the amount of UVA & UVB radiation that penetrates the fabric and reaches the skin). The tie waist allows for easy loosening and tightening. There is a small inner pocket to hold money, a hotel key or a magical shell.

Let’s Go!

Meet Our Team

Keri O’Shea – Founder/President

Keri treasures swimming in salted and unsalted waters. One of her favorite places to swim is in Blue Mountain Lake, New York, in the heart of the Adirondack Mountains. Her paternal side of the family has summered in this crystal clear freshwater lake for generations. Conservation and respect for the environment was instilled in her at a young age.

Her passion for design came from her maternal great grandfather who worked for Benjamin Moore. He started his own paint company when they got into an a disagreement about sales territory and bright colors. While working for her father at the paint company, she furthered her passion for color theory & perspective at Interior Design School.

She has also written a children’s grief book called Brother Bears’ Tragic Day published by Austin MacAuley Publishers London/New York. Keri resides in Bedford, New York with her husband and four children.

Heather Durst – Co President

Heather started her career in TV advertising in College at the Geraldo Rivera Show the summer before graduation. From there she moved directly to National Cable Network (Good Times Television) moving up the ranks to Director of Ad Sales. She then transitioned from Cable to a Boutique Advertising Agency- Zephyr Media Group where she opened up the NY affiliate and worked with clients such as Sharper Image, Disney, CNBC, Tribune to name a few.

She retired as Vice President of Advertising Sales when she married a great man who introduced her to Finland and the beautiful Baltic Sea which changed her life. The whole family now spends summers in Helsinki where they swim in the sea which is steps away from their home.

Heather, her husband and son live happily on a farm in Bedford, New York, not too far from Keri!

Keri O’Shea – Founder/President and Heather Durst – Co President

Happy Customers?

My ten year old son wears his blú bathing suit all day while playing in the ocean waves, biking, swimming in the pool and running around because it’s so comfortable. And I love the colorful designs.

Alexandra Kotur, Former Style Director – Vogue Magazine

I loved wearing my blú suit on my honeymoon in Greece. There were many Europeans who came up to me and asked where I got it. The inner pocket was convenient to hold my hotel key.

Matt DiFrancesco

Boston, Mass.

"I am an athlete. I love how I can seamlessly go from swimming to running or biking in my blú suit. I like how they dry quickly too."

Brendan O’Reilly

Stowe, Vermont

“ I love playing volleyball in my blú suit. It really holds in my boys!”

Colin Diricks

Atlanta, Georgia

"these fantastic blú suits fit great and feel great on dry land for yoga and in the water. I love them!"

Michael Curry

Sleepy Hollow, New York

“I could wear this all day at the beach or pool all day and feel incredibly comfortable and supported. With regular swimsuits you are always aware you are wearing one. With this, you don’t really every get that feeling. It’s like you can lounge around in the house comfortably and then jump right in the pool after or play around on the beach without ever having to change.”

Bradley Clarke

Chicago, Illinois

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