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Let’s look good! Let’s feel good!

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It’s time you have a swimsuit that is cool, sexy, active, comfortable, and actually fun to wear! When was the last time you said that?

Your wife, girlfriend, or sister have all love the way they look and feel in their swimsuits and they have so many to choose from.


With our special stretchy material, our bathing suits are flattering (whether you need it or not!) and practical. Plus… your new suit comes in a blú bag to hold your phone, keys, snacks, or wallet to make your life simpler!

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sweet cheeks by blú

Introducing sweet cheeks by blú.

We have designed a most comfortable aerodynamic suit for your young lad. We are introducing three matching patterns to the adult version; The Baker’s Bay, The Vineyarder and The Hilton Head (Orange). Whether your little guy loves to swim fast while playing Marco Polo or dig the largest hole on the beach, his “sweet cheeks” will be covered! Plus…. your new little lad’s suit comes in our blú swim material bag to hold his toys or T-shirt.

Please contact blú and give us your opinion for our next sweet cheeks pattern.

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sweet cheeks by blú
blú will give 5% of each online sale to the Ocean Conservancy- making our waters blú

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blú Blog

Where Our Swimsuits are From

After several vacations, multiple ideas sparked. We brought our thoughts to a drawing board in Bedford, NY. We’ve studied the…

Our Roots

Men’s swimsuits are hard to come by with the proper fit, pattern and size. We believe in products being practical…

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